Creative portfolio
WhynotTech, a non-governmental organization focused on guiding young people uncertain about which skills to acquire, needed a strong brand identity and effective social media management to launch their initiative successfully. As they prepared to provide equipment, insights, and mentorship through online and in-person events, they required a cohesive and appealing brand presence to attract and engage their target audience. Without this, WhynotTech risked failing to effectively communicate their mission and value, thereby limiting their impact.
Solution:
In collaboration with WhynotTech, we developed a comprehensive brand identity and social media strategy to address these challenges:
- Brand Identity Creation: We designed a cohesive and compelling brand identity for WhynotTech, including a logo, color scheme, typography, and visual elements that reflect their mission and values. This strong brand identity ensures consistency across all platforms and materials, making WhynotTech easily recognizable and memorable to their target audience.
- Social Media Management: We took on the responsibility of managing WhynotTech’s social media platforms, creating and executing a content strategy tailored to engage and inform young people about the benefits of learning tech skills. This included regular posts, interactive content, event promotions, and success stories to foster a sense of community and inspire action.
- Community Engagement: By leveraging both online and in-person events, we helped WhynotTech create opportunities for direct interaction with their audience. This approach allowed for meaningful engagement, feedback, and support, enhancing the effectiveness of their mentorship and training programs.
Through these efforts, WhynotTech now has a strong and appealing brand presence, coupled with an active and engaging social media strategy. This foundation enables them to effectively communicate their mission, attract and inspire young people, and provide the necessary support and resources to help them acquire valuable tech skills.
